The Convention & Visitors Bureau contracted with Cygnet Strategies, LLC to conduct an economic impact analysis of the 20th Annual Red Poppy Festival. This analysis provides data about the direct and indirect impacts of the festival on the local economy as a result of attendee and vendor spending. Below are the 2019 results.
Total economic impact of the Red Poppy Festival = $2,559,456
Economic impact to restaurants/drinking places = $1,412,124
Economic impact to local lodging providers = $360,062
Economic impact to retail = $551,721
Economic impact to other attractions = $235,549
Estimated full time equivalent (FTE) jobs created = 28.0
Estimated attendance = 75,000 (Non-local = 57%; Local = 43%)
Average non-local party size = 4.27 people
Average length of stay in the area = 1.53 days
Average non-local per person per day attendee spending = $38.34